Using Video Content in Social Media. After video lost its pre-eminence in the text in the early days of the World Wide Web, it made a big comeback, mainly thanks to the implementation of video on social media and the formation of new video-based networks.
Also, keep in mind the following tips when using video content in your next campaign.
Change your point of view
The camera angles are more than just a technical detail. Selfies, for example, are an affirmation of “self-generation” that no longer needs anyone’s help to create content. So it’s not surprising to see the increasing number of headshot videos, making this capture angle a new standard, especially for all things related to food.
The Angle of the Bird not only helps independent creators to film their work, minimizing external resources but also creates a greater sense of involvement with the audience, who like this first-person perspective and feel they are filming.
It is important to understand this new sensitivity, even for those who can afford to pay an entire team for their next branded content campaign which will run by using Video Content in Social Media.
Enjoy the silence
Brands and publishers have long understood that when the public consumes the content, it is likely to consume only a part of it. In the case of video, it is the audio that usually leaves the scene – 85% of Facebook videos are shown without audio.
With these metrics in mind, brands had to innovate ways to deliver quiet yet impactful messages, with a focus on visual tactics, intuitive content, and context.
Those who thought, the video killed the lyricist were wrong to use subtitles and written text to make up for the lack of an audio communication channel. By using Video Content in Social Media, you could say that Facebook has revived the silent film genre, including subtitles.
Get straight to the point
Traditional media generally impose strict time limits on video ads, but it seems that even the most difficult network cannot compete with today’s short period of cruel attention.
Advertisers face a much greater challenge to reach an audience that is far from being trapped, so the first line of ad clippings is shorter and better. So much so that the technology giant Google launched six-second ads on YouTube to prevent advertisers from losing attention.
Forget emotions or let the best content last; Brands that advertise on video need to start with a bang or there will be no one to watch the rest of the ad.
Make it scalable
We can continue with the benefits of video content, but we should also keep in mind that videos are often priced very high.
The cost of producing video content is greater than the cost of text content; and when every small change requires expensive external resources, the creative freedom to create videos is limited, making it difficult for brands to expand this type of business, unless they have big resources.
There are some solutions to this problem. The first is to opt for more general and flexible content and expect it to remain relevant as changes in the company’s messages and brand occur.
This approach is far from perfect, as it compromises the message and does not guarantee that changes will not be necessary later. Another option is to use do-it-yourself technology solutions, which allow creators to make basic changes without depending on anyone.
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As the content on display, video is an ever-changing industry. From MTV video clips to lost Snapchat stories, the platform that renders the content also helps to shape and refine it.
Solutions that offer more customization and minimize production costs help brands and media publishers keep up with changing weather and prevent their audience from looking the other way.