Being creative on a Deadline is a battle as old as time. You’ve been assigned to an important project with a tight deadline, but your inspiration’s running dry. The clock is the ultimate enemy, bringing a new bout of anxiety with every passing minute, yet you’re not sure where to begin.
How can you possibly be creative on a Deadline?
Though it seems impossible, working around time, budget, vision, and technology restrictions is doable.
Step away from the computer
No matter how hard you try, staring blankly at the computer won’t make writer’s block disappear. So when you’re feeling drained, hit “shut down” and allow your mind to wander.
A glowing screen can often stifle how you process information, so it’s important to not confine your imagination. I’m a big believer in sketching things out, literally. Change up the medium by picking up a pencil and paper. Allow yourself to doodle, letting your wrist move freely from your elbow—doing so creates a more natural and relaxed flow. Scribbling serves as an important foundation to creativity because it’s the first sign of an idea coming from head to hand… and we’ve been able to do it since pre-school.
Surround yourself with complementary personalities
Whenever your motivation is running on empty, refuel by regrouping with creative—and not-so-creative—teams. Huddle up with folks from different disciplines—i.e., not the same kind of thinkers. Scooby and the gang don’t work if they all overthink like Velma. What if everyone on Seinfeld thought like Kramer? And the Avengers fail if they’re all a Hulk.
There is strength and resolve in the ensemble, so gather your George, Elaine, Kramer, and maybe even Puddy. Get out of the office and hit up your local diner or go for a walk in the park: Presenting the problem to fresh minds may introduce a solution that was initially overlooked. And embracing a new environment may deliver some outside-the-box ideas.
Not able to leave the office? Spend a few minutes thinking of the end-user and role-play with your team. As a group, try putting yourself in someone else’s shoes. Challenge each other to really listen and draw from different ideas and experiences. Have each person write down a word that best describes the intended target, and then read the list to see commonalities. As a group, work to personify your target audience: What do they like? What drives them?
Go with what you know
Now that we know who our intended audience is, it’s time to think of how we can best reach them. This is when you dive into what has worked in the past, whether that’s a campaign, advertisement, or solution. Instead of being overwhelmed by a time-sensitive project, take a step back. Spend some time recalling similar instances. Whether you organize that information in a diagram or jot it down freehand, acknowledge the wealth of information and institutional knowledge you have before you.
Recognizing your strong foundation and past performances may give you the confidence to work swiftly and efficiently.
Leap of faith
When you’re racing against the clock, it’s easy to ignore your gut feelings. In these situations, think back to the days of multiple-choice exams: At some point in your academic career, a teacher likely advised that if you’re unsure of an answer, your first instinct is usually right. That life lesson was probably followed up with a warning not to keep changing your answer.
The same advice holds up for the workplace. When feeling challenged, listen to your instincts and build your idea from there; if you keep changing course, you won’t get anywhere.
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At the end of the day, remember there is no perfect formula for overcoming a creative hurdle. When you’re feeling stuck, acknowledge that sometimes the best ideas are born out of stressful situations, and break out of your normal routines to tackle the challenge.