The problem: you worry that your salespeople are not following the proper messaging guidelines in their Cold-Email with potential customers.
The solution: you can provide templates that can be inserted with a click.
Providing your sales team with attractive email templates does two things: (1) you can be sure they are using the right placement; and (2) sending emails using proven writing techniques will increase your openness and response rate.
Remember: cold emails are not about selling; they try to start a conversation and get the ball rolling.
How to contact potential customers on a human level in Cold-Email
Misery loves company: it is a fact that people like to complain about social networks. Mainly due to the inefficiency of the brand.
According to the survey, Americans complain about brands on Twitter, Facebook, and other social media platforms 879 million times a year; 10% do this every day.
What is the point? According to Edison Research, 79% of people who complain about a brand on Twitter do so because they want their friends to see it; the goal is to be heard.
This means that you can search for sellers to find a problem with a specific prospect. Then, they can come in as friends and confront them with a problem that your company is solving.
How to break the norm to get attention
If you get on an elevator and look at the back wall, people will notice.
The great advantage of breaking the norm is to get people’s attention. In a world where inboxes are full of lines and exclusions, this technique is drawing attention.
This is a unique way for your sales team to get attention by email:
- Find a potential customer’s favorite band: Search your Facebook or Twitter profile.
- Choose a song by this artist: find a song that is popular and has simple lyrics.
- Be creative: write a short parody about music about the value of your business.
The Beyoncé effect: compare the hero with your product
Everyone has an idol.
It can be a thinking leader, an inventor, an actor, or, yes, Beyoncé. So, what better way to explain a product/service than to compare it with the person you most admire?
Presentation of the power of metaphor.
Metaphors turn new or complex concepts into something familiar. It is particularly effective for cold evangelism.