Social media has been an important part of the media mix for marketers for over a decade.
Overall, 91% of B2B content marketers in North America use social media to distribute organic content and 95% of these marketers use LinkedIn, 86% use Twitter and 84% use Facebook.
In addition to the formal roles of the social media team, companies are developing employee advocacy to increase the reach and authenticity of their social media content.
Writing compelling social media content on behalf of a company branding brand reads a series of engagement principles, along with proven tips and forms of social media that connect with your audience.
Social media engagement: Finding the right balance
First, you want to add value to your social media audience:
- Do you share tips to help them in their daily work?
- Do you share stories to inspire them on their journey?
- Send memes and GIFs to make people laugh and brighten the day?
Think, “What do they get when they follow me and consume the content I create and compose?”
Most companies are committed to informing and improving their content. Sometimes they do it with humor, sometimes they use tutorials or direct instructions; Whichever approach you choose, always give your readers something they can use.
Second, regardless of the type of content you want to share, you want to find the right balance between different actions: being useful, generating interest, looking smart, and being authentic.
Many of us make mistakes:
- We distribute the entire content of the article in the feed so that readers do not need to click and read the article. This is bad if, like most people, you optimize for CTR, like most brands, or take action for deeper conversations.
- Or we don’t say anything to encourage the reader to click: a common “good article” does not tell the reader WHY it is good, WHAT it will read or HOW it will teach, inspire or entertain.
- It seems that we are condescending to describe each article as a “must-read” for certain groups or “we all understand, but here is a conclusion for those who have not yet decided”.
- And some of us are going in the opposite direction because we are very disdainful, so much so that it is uncomfortable to read: “I am always a work in progress and I have to constantly learn about this subject”; “I know I will never get there, so it is always useful to learn from other people who are much better than me.”
You can be useful even if you are interested. And you can share your experience and express realistic humility without sounding like an omniscient newcomer or oppressor.
10 Tropics to help you write catchy texts for social media
Even if your tone and choice of words are different when sharing a business flow or personal account, you are still trying to reach people with your messages, so be human.
Choose the copy formulas below that work best for you and track your results to see which tactics work best to engage your audience or network.
- Quote directly from the article you are sharing
This is one of the easiest ways to get the public’s attention. Pay attention to the passages or sentences that come to mind when reading this article. Literally copy and paste the interesting section in the description area of the post on social media.
- Use capital letters, concordance, or disagreement of a word
We have all seen scenes in the film where someone shouts, “Preach!” or “Amen!” or “Listen, listen!” It is a quick and powerful verbal confirmation that makes something resonate. The same explosive tactic is also effective when writing on social media and working to reach an agreement or disagreement.
- Express cliché or popular agreement or disagreement sentiment
These tropes are closely related to the meaning of a single word in capital letters, but they use phrases or memes common in pop culture.
For example, “Team maxim”, “Everyone. This. ”,“ Be it ”,“ Well played, writer, very well played! ”,“ Here it is ”and“ Hard pass ”are good manners. to show you how you relate to the content you share.
- Feelings of reference
Some items are inspiring, surprising, or fascinating and, on occasion, you will be proud, honored, or shocked. There is also an abbreviated hashtag to share how something hits you, #tfw, which means ‘that feeling when …’.
Other expressions in these figures of speech are “when a message gets a little closer to home”, “all the feelings”, “sometimes an article catches your eye”, “it looks like it was written especially for me”, “current article! , “” thrilled / honored / thrilled to see / be registered / to participate. ”
- Summarize an important lesson or article view
Summarize what the article taught you or how it applies to a current problem or situation you are experiencing. This tip is generally ideal for extensive content that spans multiple areas, problems, or solutions, and therefore can be difficult to read quickly.
- Provide a general reason why the article is useful to read
This description is similar to the main information, but differs in that it extensively describes the topics discussed in the post: for example, ‘useful tips for agile escalation’, ‘very well-read for marketers looking to rethink their demand generation strategy ‘” Summary of the challenges of migrating to Java 8.”
- Ask a question
People like to feel smart and we are willing to answer when a question is asked. Ask a discussion question, start a debate, share a poll to get people talking, and keep them directly involved with the feed. It is also an easy way to prepare the content that your audience wants to watch, read or listen to to get an answer.
- Ask for help to solve a problem
Need help with brainstorming? Are you looking for more information? Ask your followers for advice or contributions.
- Use a call to action
Some headlines are only meant to convey information or make the audience laugh, but sometimes you want them to do something specific. Then tell them exactly how to communicate. Examples include a call to action to “share”, “comment below”, “tag” a friend or colleague “and” like “vote if you agree”.
In general, it is best to use a single CTA for each post, so as not to overwhelm the audience and make it easier to write a clear and concise police officer.
- Tell a personal or background story
People want to get involved in content that relates to their situation, their successes, and their challenges. Sharing a funny story about a challenge you faced or an engaging connection story is a great way to get that kind of involvement.
It may take some time to improve your key and find out what types of descriptive text are most attractive to your audience or network. Regardless of the tactic you choose, your goal is to value people on the other side of the screen.