Warner Bros. Discovery continues to cut its ad sales, and the company fires 100 staff members.

The layoffs follow the media conglomerate’s previously disclosed plans. Warner Bros. the sales force for Discovery ads is still being reduced.

100 people were let go by the company on Tuesday, a person with knowledge of the situation revealed. The layoffs are consistent with the company’s rumored aim to reduce its ad sales personnel by up to 30%.

It was previously informed by a source that while 30% isn’t a firm number, it is heading in the right way.

Jon Steinlauf, the director of advertising sales, also distributed an internal message to the workforce in June that offered a “Voluntary Separation Program” to eligible workers.

Although the message was only distributed to American workers, the 30% figure applies to the entire corporation.

Warner Bros. is not surprised by the downsizing. Discovery.

After its massive $43 billion merger in April, the corporation has prioritized cost-cutting, with CEO David Zaslav aiming to eliminate $3 billion from the two businesses. Some of those cost-cutting techniques may be seen in the business’s most recent newsworthy decisions, such as its decision to shelve its $90 million Batgirl project.

Warner Bros. reduced their ad sales crew size. As the WarnerMedia and Discovery ad sales teams continue to merge, Discovery is attempting to eliminate duplication.

The real difficulty, according to Steinlauf, is how to combine the finest employees from two excellent sales organizations into one outstanding sales organization.

The head of advertising sales stated that a “team player” who prioritizes the goals of the company before personal interests are the perfect ad sales executive.

Pursuing Warner Bros Steinlauf discussed the tactic of working with two distinct sales teams during Discovery’s live upfront presentation in May.

The fact that we can now see the entire portfolio of operations is the main benefit. Teams have now been allocated internally to each of the major holding businesses. They are also reviewing the outcomes of the actions from 2021 to 2022. What obligations were made to both portfolios when we were independent of one another? In order to balance their investments, we are now combining all of that, Steinlauf remarked at the time.

In July, the business unveiled its new ad sales, leadership team. According to Steinlauf, the team will assist in revealing Warner Bros.’s “unique value.” the names of Discovery.

John Dailey, who oversees cross-company collaborations and new business, Jon Diament, who is in charge of linear and digital sales for TBS Sports, TNT Sports, Discovery Channel, Adult Swim, Animal Planet, truTV, Science Channel, NBA TV, and MotorTrend, Laura Galietta, who is in charge of integrated ad sales marketing across all digital and linear properties, are just a few members of the senior leadership who report to Steinlauf.