Walgreens Advertising Group (wag) announced that it will launch new programmatic self-service and cleanroom solutions, enabling branded advertisers to run more open campaigns on their terms. The new programmatic self-service solution offers the ability to segment consumers by applying audiences based on primary Walgreens data to campaigns running on each advertiser’s desired demand platform.
The new services allow brand advertisers to maximize the reach and scale of campaigns across all digital channels. With over 95 million myWalgreens members and nearly 1 billion customers touchpoints per day, the service can reach shoppers in over 70 key categories and advanced customer goals.
Advertisers can access the new self-service solution through The Trade Desk or OpenX, with additional connections in the future in real-time to generate efficiency, results, and learning for future campaigns.
With the addition of the Cleanroom, powered by Epsilon, branded advertisers can measure customer overlap while preserving the confidentiality of their primary data.