True Influence® partners with The Trade Desk to make digital advertising more effective

True Influence®, powered by MeritB2B, A technology leader in data-driven sales and marketing solutions, today announced that it is partnering with The Trade Desk, a leading global advertising technology company, as the premier media buying platform for True Influence’s programmatic campaigns.

With the new partnership, The Trade Desk will become the premier media buying platform for executing programmatic campaigns captured through integrated B2B media management product DisplayBase®. DisplayBase combines True Influence’s B2B marketing experience and commitment to customer value with advanced targeting, retargeting, and optimization technologies, all within the integrated True Influence Marketing Cloud platform. The Trade Desk platform provides access to a demand platform (DSP) and a data management platform (DMP) that allows making better use of intent data and account-based marketing (ABM) data to run programmatic campaigns. In addition, it supports advanced reporting and segmentation capabilities for DisplayBase orders and helps improve DisplayBase campaign setup and availability response times.

DisplayBase is an integrated campaign management solution for optimizing real-time display apps. Provides access to premium ad inventory with global reach, advanced audience management, and targeting capabilities to ensure your marketing spend has the greatest impact throughout the purchase journey. True Influence also has a team of experienced professionals to help design each plan and optimize campaigns for best performance.

About True Influence

Developed by MeritB2B, True Influence is a pioneer in the identification, processing, and delivery of relevant purchase intent signals in the B2B marketplace. Our approach to identity resolution and intent signal analysis is unique in that we collect and catalog the content consumption behavior of Internet decision-makers. The combined strengths of MeritB2B and True Influence provide full-funnel B2B data, identity graphics capabilities, ABM, and demand generation solutions. We use privacy-friendly data, technology, and content to execute powerful marketing campaigns to help attract new customers to our global customers, including major established brands such as IBM, Microsoft, and Cisco.

About The Trade Desk

The Trade Desk™ is a technology company that empowers advertising buyers. The cloud-based self-service platform enables ad buyers to create, manage and optimize digital ad campaigns across a variety of ad formats and devices. Integrations with key data, inventory, and publisher partners maximize reach and decision-making capabilities, while enterprise APIs enable custom development on the platform. Headquartered in Ventura, Calif., The Trade Desk has offices in North America, Europe, and the Asia Pacific.