The Trade Desk launches new advertising partnership with Xiaomi

The Trade Desk, a global leader in advertising technology, today announced an unprecedented global partnership with Xiaomi, the world’s second-largest smartphone maker, allowing advertisers to access Xiaomi’s global audience directly through the platform through its offering of mobile advertising. Trade Desk’s direct integration with Xiaomi makes it a leading development for brands looking to unlock the potential of the open Internet.

Through this global partnership, marketers can now reach 454 million monthly active users worldwide outside of China and programmatically interact with that audience through Xiaomi’s proprietary mobile ecosystem. The ad comes at a time when marketers are increasingly looking to measure and compare the performance of advertising campaigns on digital channels such as connected TV (CTV), over-the-top (OTT), streaming audio, apps. web and mobile. Marketers can now measure the performance of their campaigns within the MIUI family of apps and use this data to compare performance with other open Internet channels for more holistic campaign management.


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“As advertisers look for ways to connect with smartphone-priority consumers, our partnership with Xiaomi makes it easier to reach that audience,” said JoAnna Foyle, senior vice president of Inventory Partnerships and The Trade Desk. “As more marketers accelerate digital advertising spend, we’re helping brands significantly engage with their target audience across the MIUI mobile ecosystem and digital consumer journey, including fast-growing channels on the open Internet, such as CTV, OTT platforms, and mobile apps. “

The partnership is a major innovation for The Trade Desk in the growing smartphone segment and strengthens the company’s leadership as the world’s largest independent media buying platform. Xiaomi smartphones are considered one of the world’s leading consumer electronics products and have entered more than 100 markets around the world, including Indonesia, where it is the best-selling smartphone brand, according to a Canalys Q2 2021 report. de Indonesia, in Indonesia’s Southeast Asian region, presents an opportunity for global marketers looking to reach priority mobile consumers in the country, where mobile advertising spending is expected to rise to $858 million by 2025, according to eMarketer.

About Xiaomi

Xiaomi Corporation was founded in April 2010 and listed on the board of directors of the Hong Kong Stock Exchange on July 9, 2018 (1810. HK). Xiaomi is an intelligent consumer electronics and manufacturing company with smartphones and intelligent hardware connected by an IoT platform.

About Trade Desk

The Trade Desk™ is a technology company that empowers advertising buyers. The cloud-based self-service platform enables ad buyers to create, manage and optimize the most