SeeHer brings together the marketing and advertising communities in the fourth edition of SeeHer SheFront

SeeHer brings together the marketing and advertising communities in the fourth edition of SeeHer SheFront

SeeHer, the leading global movement to eliminate gender bias in advertising and the media, brought together thousands of marketers and media entities for the fourth annual edition of the SeeHer SheFront. The virtual, global event supported SeeHer’s efforts to increase the more accurate representation of women and girls in advertising and entertainment and showcased how female representation has become a strategic focal point for media entities. SheFront was part of the Association of National Advertisers (ANA) annual Global Learning Day.

Global Media Leader Oprah Winfrey, CEO, OWN: Oprah Winfrey Network kicked off the show with a brief salute to the power of storytelling, saying, “We believe that all individuals should see themselves reflected in media and entertainment with a sense of authenticity and accuracy and integrity and an understanding of why SeeHer’s work is critical.”

The event was hosted by President Jeannine Shao Collins, who noted in her speech, “SheFront is a time where we showcase the best of the best. Our valued members of the media… understand that gender equality is a strength for growth is a force forever and they are committed to the Sea Lord movement.

Check out members of the media including A&E Networks, AMC Networks, Disney, FOX, iHeartMedia, Meta, NBCUniversal, Paramount, and Warner Bros. Discovery, who appeared at the event highlighting their efforts to increase female-driven content and empower women in front of and behind the camera. Audiences listened to industry executives during inspiring presentations, as well as on-air talent, including Joanna Gaines, co-founder and creative director of Magnolia Networks, and Lisa Leslie, former WNBA star and current co-host of We Need to Fale. CBS Sport showed how committed SeeHer members are to the organization’s mission.

Gaines thanked SeeHer during Warner Bros. Discovery stating, “I just wanted to thank SeeHer for this opportunity and this opportunity. With this group of brave and extraordinary women, I am incredibly confident in all that we can achieve together for the future of media.”

To close the event, ANA CEO Collins and Bob Liodice announced two exciting new initiatives led by SeeHer. By the end of the year, the organization will establish the first interdisciplinary academic curriculum that combines marketing and gender studies, called SeeHer in Education. In addition, the organization will develop a #WriteHerRight AAPI guide, which will be a resource for marketers and entertainment executives to encourage authentic representations of AAPI women and girls in the content they produce. SeeHer previously developed a Latin-focused narrative guide #WriteHerRight in collaboration with NBCUniversal and Telemundo, as well as a Black women-focused narrative guide in collaboration with OWN.

SeeHer SheFront was attended by marketing and advertising professionals from around the world. For the first time in its four-year history, the event was open to the entire media ecosystem as part of ANA’s World Learning Day.