Rakuten Advertising has launched Accelerate, a fully managed affiliate marketing program led by expert analysts that leverages unique data insights, competitive intelligence, custom campaign modeling, and publisher mix to optimize performance marketing spend at unprecedented speed.
Unlike other affiliate programs, Accelerate takes the financial risk of testing new publishers, which means advertisers are guaranteed to pay only for performance. Leveraging its corporate network of 150,000 publishers across North America, EMEA, APAC, and LATAM, Accelerate makes it easier and more profitable for brands to expand into new markets and increase sales.
“Accelerate allows advertisers to reap the benefits of affiliate marketing in a way that only a network with our reach and experience can deliver,” said Jeff Wender, director of revenue at Rakuten Advertising. “By enabling our analysts and accounting teams to make strategic campaign investment decisions, we can identify profitable partnerships with untapped publishers, establish optimal commission rates, and leverage even short-term opportunities to generate revenue for advertisers. It was well-received by customers and exceeded our highest expectations. in terms of performance and accessibility. “
Accelerate can be tailored for brands with different goals, whether it’s international expansion, launching a new company or product, enhancing an existing partner program, or focusing on internal talent. Leveraging Rakuten Advertising’s dynamic commission rules, Accelerate Accounting Teams reward publishers for meeting brand objectives and tailor campaigns to consumer interests and publisher content to create a smoother advertising experience.
Accelerate has delivered extraordinary results for brand partners, especially marketers who support emerging and consumer-facing brands. One example is Australian retailer Cotton On, which hired Accelerate to expand its decade-long US presence and modified the program to raise awareness, promote priority product lines, attract new customers and generate more sales.
About Rakuten Advertising
Rakuten Advertising connects leading agencies, brands, and publishers with active and engaged consumers around the world. With access to Rakuten’s diverse media and audiences, combined with an award-winning performance network and proprietary consumer research, Rakuten Advertising creates the right conditions to reach new customers and maintain lasting loyalty. Its advanced technology, strategic data, and services position Rakuten Advertising to deliver a differentiated set of marketing and advertising solutions while driving the industry forward. It is a division of Rakuten Group, Inc., one of the world’s leading Internet services companies. The company is headquartered in San Mateo, Calif., with offices in EMEA, APAC, LATAM, and North America.