Optable partners with Quebecor to deliver next-generation advertising products

Optable, a data connectivity SaaS platform and cleanroom solution designed for the advertising ecosystem, has agreed to provide media conglomerate Quebecor Inc., a diversified Canadian media and telecommunications company, with next-generation advertising products that protect the privacy guaranteed by providing full support digital channels (eg, display, video, connected TV (CTV), Digital Out-of-Home (DOOH), and audio advertising) through its subsidiary Quebecor Expertise Media.

Deterioration of third-party IDs prevents technical advertisers from reliably reaching the right audiences on publisher networks. With a wide range of verified/authorized users on websites and apps and hundreds of data points in between, Quebecor Expertise will leverage the Media Optable platform to securely integrate key customer data and enable future connected TV and advertising strategies across audio.

With Optable’s cleanroom technology, Quebecor Expertise Media will be able to build closer relationships with its advertising partners while respecting its customers’ privacy, allowing publishers to securely compare and use auditory data with data partners.

“We are excited to partner with Quebecor, one of Canada’s largest media entities, to add them to our client roster. Their wealth of data will be immensely beneficial to Optable’s growth,” said co-founder Yves Poiré and HUB. , Options. “Our platform empowers publishers like Quebecor to take control of their data so they can maintain user confidence while achieving their advertising goals, without relying on third-party data sources.”

About Optable

Optable is a SaaS data connectivity platform designed for the advertising age in the privacy age. Inspired by the radical transformation in how data is managed, connected, and used, Optable was developed by ad technology industry veterans to address the need for next-generation data connectivity software that protects privacy. Using cryptographic technology, Optable is the only cleanroom solution that offers a decentralized, “headless” approach, enabling advertisers, publishers, data companies, and other partners to securely compare and use auditory data.

About Quebecor

Quebecor, a Canadian leader in telecommunications, entertainment, media, and culture, is one of the best performing integrated communications companies in the industry. Driven by their determination to provide the best possible customer experience, all Quebecor subsidiaries and brands are distinguished by their convergent, cross-platform, high-performance products and services.