adds $3M in funding to build the first media marketplace for billboards, buses, airships, and more, a B2B outdoor advertising (OOH) provider with SaaS, has raised an additional $3 million in seed funding to create the first multimedia platform of its kind that brings together the fragmented OOH advertising landscape. . The funding, $2.6 million from Asymmetric Capital Partners and $400,000 from Impelent Ventures, will be used to develop the world’s first connected and streamlined OOH marketplace network via a comprehensive platform. The startup has raised $4.5 million so far.

“The fragmentation of the advertising market, including static, digital and programmatic, makes it difficult for marketers to make good choices,” said Sam Mallikarjunan, co-founder and CEO of Furthermore, the process of locating and acquiring OOH ad inventory in the burgeoning $30 billion industry is ridiculously archaic. There was never a list of the entire OOH ad stock, let alone a centralized location available. Also for local billboards, who owns and where it is sold. received a big boost and had revenue of $1 million in the third quarter and $1 million in October. This funding will support us in building Real First, a complete open guide to connecting brands and their ideal audiences. “

The OOH industry is working hard, with more than 50% of the inventory not being inadvertently sold each month. The multifunctional multimedia platform aims to improve efficiency by providing access to all available billboards, road signs, events, and sports announcements, and connected TV. For the first time, marketers can find, purchase, distribute and measure OOH advertising campaigns in one central location. A powerful team of alumni from Google, HubSpot, and Wayfair create this platform.

OOH, advertising is the only traditional advertising medium that continues to grow despite its fragmented and outdated systems. A recent Harris poll reported a 45 percent increase in the number of people viewing OOH billboards, outdoor video screens, and other media since the end of the pandemic blackout.

“As a new buyer of OOH stock, I knew immediately after meeting Sam that would herald a major shift in an industry that urgently needs a technology-based upgrade,” said Rob Biederman, CEO partner at Asymmetric Capital Partners. “With the increasing complexity of targeted marketing and the constantly manipulated casino that pays to acquire customers online, we believe most data-driven marketers are turning their attention to OOH. offers the best shopping experience.”


Founded by alumni and executives from Google, HubSpot, and Wayfair, is modernizing the fragmented outdoor advertising (OOH) industry. From billboards, airplanes, and buses to packaged cars and connected TVs in bars and restaurants, OOH advertising is a $30 billion industry and a growing industry, yet 50% of the inventory goes undetected.’s first streamlined, connected and AI-powered all-in-one media platform is a centralized space where marketers can find, buy, distribute and measure OOH advertising campaigns, connecting brands to their ideal customers.