New York Life’s Our Product Announcements Creative Spotlight Caring relationships between company agents and customers

New York Life's Our Product Announcements Creative Spotlight Caring relationships between company agents and customers

New York Life, America’s largest life insurance company, today launched our product, the latest ad creative in the company’s “Love Takes Action” campaign. “Love Takes Action” reminds Americans that they have the power to act on their love to build a better future and protect loved ones. The campaign’s first creative, Agápē, was launched in January 2020 in conjunction with the professional football league match.

Our product highlights the core of what New York Life offers: agents who maintain caring relationships with customers and guide their lives. The creativity portrays the long-standing traditions of the diverse and leading New York Life2 agents who meet with families and are there when they are most needed.

Our product will be seen regularly during Atlantic Coast Conference (ACC) and Pac-12 college basketball games, including national broadcasts. The campaign includes the hashtag #lovetakesaction.