Today, Siegel + Gale named Netflix, ALDI, and Google as the top three simplest brands in the world. Top-rated companies of 2020 deliver on the consistent brand promise with simple, clear, and intuitive experiences. For this year’s study, Siegel + Gale asked more than 15,000 people in nine countries across the United States, Europe, Asia, India, and the Middle East to rate brands and industries in their simplicity. Key findings include: 55% of people are willing to pay more for simpler experiences. 64% of people are more likely to recommend a brand that offers simple experiences. A portfolio of shares of the simplest world brands has outperformed the average index since 2009 by 679%.