LinkedIn to end Stories function after just one year

LinkedIn will abandon its Instagram-style “Stories” feature a year after launch and wants to replace the temporary nature of the current offering with a more permanent one.

Liz Li, senior product director for the platform, says the company intends to “develop the Stories format into a rediscovered video experience on LinkedIn that is even richer and more communicative.”

This means users can create mixed video and multimedia content with tools that can be part of their professional profile and potentially add a more personal touch to LinkedIn’s corporate identity.

“In developing the stories, we thought that people didn’t want to add casual videos to their profiles and that being short-lived reduces the obstacles people feel when posting,” explains Li.

“It turns out you want to make long videos that tell your professional story in a more personal way and showcase your personality and experience.