Kubient partners with Verve Group to increase transparency and reduce fraud in the Advertising supply chain

Kubient, a cloud-based digital advertising software platform, today announced a mutually beneficial partnership with The Verve Group, a privacy-focused omnichannel advertising platform that connects advertisers and publishers with people in real-time. The partnership opens up premium advertising space for advertisers working with Verve Group and gives Kubient publishers access to additional Verve Group premium advertising space, giving brands and agencies greater transparency and efficiency.

Partnering with the Verve Group will rapidly expand Kubient’s direct sales offering, allowing the team to continue building a solid demand side of the business. Kubient is trying to generate more revenue by opening his publisher’s inventory to the Verve Group.

“Kubient is a great partner for the Verve Group as we continue to evolve as a company and revolutionize the ad technology landscape for supply and demand partners,” said Sameer Sondhi, Co-CEO of Verve Group. “Our team is always looking for ways to expand the ad space we offer brands. By making Kubient ad space available through the Verve group, our advertisers can expand the target audience through campaigns. High-quality Verve Inventory Group for Kubient Partners. “

Kubient uses Kubient Artificial Intelligence (KAI), a pre-offer ad fraud prevention tool that detects fraud before it happens through pattern recognition and device scoring. The algorithm is trained to analyze behavior, consistency, and quality to determine your credibility and accurately report fraud in less than 10ms of an ad offer, faster than any other tool on the market.


Also see: The Children’s Food & Beverage Advertising Initiative


About Kubient

Kubient is a technology company with a mission to transform the digital advertising industry into audience-based marketing. Kubient’s next-generation cloud-based infrastructure enables efficient market liquidity for digital advertising buyers and sellers. Kubient Audience Cloud is an open and flexible marketplace for advertisers and publishers to reach, monetize and connect with their audiences. The company’s platform provides a transparent programmatic environment with proprietary AI pre-bid ad fraud prevention and proprietary real-time bidding market (RTB) automation for the third-party digital industry. Audience Cloud is the solution for brands and publishers who need transparency and the ability to reach audiences across all channels and ad formats.

About Verve group

Verve Group’s Consumer Priority Advertising Suite is a leader in consolidating data, demand, and delivery technologies to create better business outcomes for advertisers and publishers. With a privacy-focused approach, Verve Group’s full-stack programmatic solutions are designed for secure branding environments. The global group is trusted by the top 100 advertisers, with direct connections to more than 4,000 publishers and apps worldwide. The Verve Group is part of Media and Games Invest (MGI) and has an international presence with more than 20 offices around the world. Learn more at www.verve.com.

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