IAS gains MRC accreditation for integrated third-party measurements on Facebook

Integral Ad Science (IAS), the global leader in digital media quality, announced that it has been accredited by the Media Rating Council (MRC) to measure and report the impression and visibility of video and image ads on Facebook and Instagram. As social media advertising continues to grow, this latest accreditation highlights the valuable score that IAS provides advertisers on the world’s largest digital platforms, including Facebook.

IAS helps clients make every ad impression count through their global metrics, and this new MRC accreditation represents the latest way IAS is bringing greater transparency to the industry. This accreditation covers IAS measurement of video and image ads served on the desktop news feed and the Facebook mobile web, as well as those displayed on Facebook and Instagram mobile apps. With IAS’s built-in external metrics on Facebook and Instagram, advertisers gain better visibility of their ad investments and performance, with more control over how their campaigns are optimized than visible inventory. IAS achieved this latest MRC accreditation after an intensive audit to verify that its measurement, control, disclosure, and reporting data and procedures meet industry standards required for validity, reliability, and efficiency.

“Believing that IAS complies with the MRC’s visible impression standards for its built-in visibility measurement and display of video inventory and reporting on Facebook and Instagram is a significant achievement that will help marketers gain transparency that needs to interact with the ads. Said George W. Ivie, Executive Director and CEO of the MRC. “We commend IAS for its commitment to the quality of digital media and for meeting the stringent standards required to achieve this important milestone.”

About the Integral Ad Science

Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count by ensuring your ads are visible to the right people in safe and appropriate environments, enabling contextual targeting and helping to optimize your delivery. Our mission is to be a global benchmark in trust and transparency in the quality of digital media for the world’s leading brands, publishers, and platforms. We do this through data-based technologies with signals and insights that can be used in real-time. Founded in 2009 and headquartered in New York, IAS works with thousands of world-class advertisers and publishers around the world. For more information, visit integralads.com.

Learn more about the Media Rating Council (MRC)

The MRC is a non-profit industry association founded in 1963, made up of leading television, radio, print, and internet companies, as well as advertisers, advertising agencies, and industry associations, to ensure valid, reliable measurement services ​​and effectiveness. Measurement services that require MRC accreditation must disclose all methodological aspects of their service to their clients; comply with the MRC’s Minimum Standards for Media Review Research and other standards established by the MRC; and submission to audits established by the MRC to confirm and explain its procedures. In addition, MRC members are actively working on research questions that they consider to be priorities for improving the quality of market research. Currently, more than 100 research products are controlled by the MRC.