A technology company specializing in the planning and measurement of optimized local TV and CTV ads, announced a partnership with HyphaMetrics, the only independent cross-wall and cross-screen garden dataset in the ecosystem. Cross-Screen Media will license HyphaMetrics’ omnichannel multi-device panel data to enable advertisers to more effectively reach their real audience, based on defined individual exposure data, responsible for the joint viewing of each show. It also enhances Cross Screen Media’s recently launched campaign analytics solution to effectively measure non-duplicated impressions and manage frequency across linear TV, CTV, and digital video down to the individual level.
“We are constantly improving our technology and our databases to provide our customers with the most advanced tools to plan and measure hyperlocal TV ads on the screen. HyphaMetrics’ Joint View data is invaluable for measuring the actual consumption of each program.” It measures everything accurately, formats that are critical because the audience can see the media seamlessly across all devices,” said Michael Beach, CEO of Cross Screen Media.
The Cross Screen Media platform allows advertisers to plan, activate and measure CTV and linear TV locally. Brands and agencies benefit from unified, high-quality inventory planning and full visibility into each campaign’s performance across all screens.
HyphaMetrics is an independent quality data provider that provides a comprehensive picture of what the world is looking at. HyphaMetrics’ single-source, cross-platform data pipeline, known as Zero Party Data, serves as the bridge material for the media ecosystem to communicate, providing the individually accurate metrics needed for trading, optimization, and analysis in the unique media environment of today. Customers use Hypha’s advanced technology and industry-accepted research methodologies to humanize the media experience for consumers in a privacy-friendly way.
About Cross Screen Media
Cross-Screen Media is a marketing and analytics software company that enables marketers to locally plan, activate and measure connected TV and targeted linear TV advertising. Our closed-loop solutions help brands, agencies and networks succeed in the converged TV space.