For advertisers, making a pitch is no hit during a pandemic

If hugs and kisses aren’t right, can we all be comforted with relaxed car loan payments? It’s a brave new world amid the COVID-19 pandemic, and advertisers are learning that what seemed like a dunk winner ever since can now be spotted forever. The giant Pennsylvania chocolate maker quickly deactivated its “Heartwarming the World” ad. That adorable 94-year-old man handing out chocolate bars looks like a coronavirus threat to himself and the community. “Unfortunately, we decided to temporarily replace two of our human interaction ads, including hugs and handshakes, due to the current sensitivity around the COVID-19 virus,” Jill Baskin told the AdAge Journal. Marketing Director at Hershey Co.