Century Laminates gets ‘glossy’ in new Lucida TVC

Century Plywoods returns with a new communication campaign across all television, digital, and radio channels for Lucida, its range of glossy laminates.

The new TVC describes a carefree joke between a couple, in which the man tries to impress his wife with his culinary skills, but ends up in a hilarious failure. The situation turns positive when he is certain that the disaster caused by his arrogance will not damage the interior of the kitchen since Century Laminates’ Lucida was used. Actor Jisshu Sengupta played the central character of TVC.

The ad was conceived and created by Wunderman Thompson and will be promoted on popular regional programming, local and national business channels, general news channels, and other leading digital platforms.

Keshav Bhajanka, CEO of CenturyPly, said: “Lucida is the super-bright line of surface solutions for Century laminates. It is highly appreciated by customers mainly for its quality, brilliant shine, wide range of captivating colors, and ability to maintain its shine over time. A kitchen is a place where furniture surfaces can be exposed to heat, food ingredient stains, fingerprints, etc. The main advantage of this advertising campaign is the retention of shine and shine in a very hot way, regardless of the aggressive treatments to which the polished surfaces are subjected. The attempt here is to make kitchen surfaces synonymous with Century Laminates’ Lucida. “

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