Smart AdServer was found to have the lowest security violation rate for sell-side platforms in 2020, according to advertising security leader Confiant. Confiant determined that Smart AdServer ranked first among the best performers in the entire data set for the year, based on its 2020 Demand Quality Report data, which covers more than 100 channels and 650 million impressions tracked. Smart, a leading independent end-to-end ad tech platform, revealed today that it has a 99.9% success rate in identifying and removing fraudulent advertising before it hit the publisher’s website.
Smart’s mission is to link media buyers and sellers in the most transparent way possible, ensuring consistency and accountability. The collaboration with Confiant is part of a larger initiative to improve ad traffic and efficiency, which is at the core of Smart’s operations.
Confiant’s CEO and Co-Founder Louis David Mangin said, “Security is our bread and butter.” “We’re happy to be a part of Smart’s success story, but we’re also happier to know that our products helped our client achieve 99% effectiveness in countering malicious advertising while still securing their sales.”
According to Smart, the process of eradicating malvertising on their website has been aided by Confiant’s platform, as well as strengthened internal processes and practices across Smart’s departments and new efforts that included a hardline approach on quality to promote behavioral improvement with partners and customers. Smart has seen a decrease in customer complaints and a rise in returns as a result of this.
“We often hear that fraud is a “cost of doing business,” but we strongly disagree and think it is something that needs to be addressed and systematically and collectively eradicated,” said Jean-Christophe Peube, Vice President, Analytics & Quality.
About Confiant, Inc.
Confiant’s goal is to make the internet a secure place for all. They defend publishers and ad platforms by assisting them in gaining back control of the ad experience and maintaining the safety of their customers. By offering real-time authentication of digital ads, their approach preserves credibility, revenue, and resources. Confiant’s technology effectively detects and eliminates malicious activity as well as low-quality advertisements. Confiant empowers premium ad platforms and publishers with actionable data to ensure the digital ad environment is clean and stable for all by offering industry-leading protection against malvertising, disruptive advertising, and privacy threats. For their customers, which include CBSinteractive, Magnite, Gannett, and Politico, they track and secure billions of ad impressions each month.
Smart is a leading independent ad tech platform that caters to both buyer’s and publishers’ needs. With Smart’s fully transparent platform and shared-interest marketing strategy, advertisers and premium publishers can get their fair share of ad value at any time, on their terms. Publishers can act with confidence and have the flexibility they need to provide the right blend of transaction models, channels, formats, and audience data to provide true value path optimization to brands by providing the right blend of transaction models, channels, formats, and audience data.
Smart works closely with hundreds of buyers and over 1,000 publishers around the world to deliver display, video, native, and rich-media advertising to over 50,000 sites and apps, including Groupe Marie Claire, TracFone, Le Figaro, Leboncoin, Altice Media Publicité, and IMGUR. Smart is a member of the Deloitte Technology Fast 500 EMEA and the FT 1000: Europe’s Fastest-Growing Companies lists. The company has 12 offices around the world and is at the forefront of creating a transparent, high-quality ecosystem.