Reliance Digital’s latest #MyKindOfTech campaign talks about ‘personalization technology’

Electronics retailer Reliance Digital has opened a new page in the customer journey with the launch of a campaign called #MyKindOfTech. Rooted in the brand’s motto “Personalization Technology”, the 360 ​​multimedia campaign by the brand and communication agency L&K Saatchi & Saatchi promises to offer customers the products that best suit their style needs and preferences.

“Reliance Digital understands that each customer who wants to buy an electronic product meets a specific need. With #MyKindOfTech, the brand launched a program in which customer needs are heard in detail before recommending a product. Customers through ‘My type of purchase’, convenient financing options through ‘My type of finances’ and a brand-centric service experience through ‘My type of service’; an effective shift in the technology buying paradigm in India,” the agency said in a statement.

Paritosh Srivastava, CEO of L&K Saatchi & Saatchi, said: “For us at L&K Saatchi & Saatchi, Reliance Digital is a very special relationship of which we are very proud and feel privileged. This is a true partnership that every agency wants. “My Kind of Tech” stems from the idea that while electronics is a given in everyone’s life, there is always a perfect type of technology that meets everyone’s unique needs. Our goal is to make Reliance Digital the first name every Indian has in mind when thinking about the right technology. “