Mtarget chooses iBASIS to deliver CPaaS mobile marketing campaigns via APIs

Mtarget chooses iBASIS to deliver CPaaS mobile marketing campaigns via APIs

Mtarget, a France-based B2B direct marketing company specializing in mobile marketing, has chosen iBASIS as its provider of programmable voice campaign management services in the banking, financial and retail sectors.

iBASIS is a communications solutions provider based in Massachusetts. IBASIS ‘unique Bring Your Carrier (BYOC) model provides turnkey solutions that can be tagged to directly monetize existing infrastructure and resource spending.

Communications Platforms as a Service (CPaaS) is currently one of the fastest-growing communications industries. CPaaS enables the easy integration of real-time cloud-based custom communication services such as video chat or two-factor authentication into an existing application. The projected market size for CPaaS in 2021 was between $ 4 and $ 8 billion, with a CAGR of 35 to 57 percent. Along with messaging, IDC estimated that programmable voice communications, including voice and telephony services, would be a major segment by 2021, with a market value of $ 3.2 billion.

With iBASIS CPaaS offering, businesses have flexible and affordable voice services for their marketing and security campaigns through multi-factor authentication, notifications, and customer service.

With quick and easy customization of API-defined voice messages, businesses can reach a target audience in no time. The turnkey cloud-based voice CPaaS solution is a highly cost-effective marketing channel, requiring no CapEx or upfront commitments. The consumption-based pricing structure allows service providers to be more flexible and to develop their business models.

iBASIS has a carrier-grade network and connections to mobile operators around the world. With the capabilities of iBasis, marketing campaigns can then be quickly adapted to the capacity and reach. Business customers can leverage end-to-end insights while tracking their mobile campaigns with comprehensive call tracking analytics. Additionally, companies can track the performance of their sales and marketing activities, brand messages, and advertising, while maintaining control over the customer engagement process.

“We are delighted to partner with Mtarget and their operations teams who are extremely focused on service quality, customer engagement, and innovation. As a result, Mtarget provides a powerful CPaaS solution for companies that want to launch affordable promotional or communication campaigns for their end-users via programmable language, ”said Guillaume Klein, vice president of product management at iBASIS.