At the inaugural YouTube Works Awards in India, Mondelez campaigns with Wavemaker & DeltaX and Ogilvy won India Ruby and Grand Prix for its “It’s Not Just a Cadbury” ad. InMobi, Amazon Prime, Puma, Motilal Oswal, and upGrad were the other names among the winners.
The awards recognize how brands are effectively using YouTube as a platform to engage audiences to achieve business goals and increase consumer engagement on a massive scale across the country. Winning campaigns represent a variety of popular ad formats across seven categories, from 6-second storytelling to multi-video storytelling.
In Mobi’s “Glance – Baar Baar Dekho” he won the Media Innovation Award with DDB Mudra and Amazon Prime Video India’s “Mirzapur S2 ka Bhaukaal” with PivotRoots and SoCheers won the award for best story in multiple videos.
Puma and Digital ‘PUMA Propah Lady’ won the best long story and ‘Poor Quality Hurts – Motilal Oswal’ by Motilal Oswal Financial Services, Social Kinnect, and Mullen Lintas won the award for 6 second short stories.
“BeYouNick x upGrad Originals – The Office Canteen” by upGrad and Monk Entertainment with the best Be YouNick collaboration.
Aditya Swamy, Director of Marketing Partnerships at Google India, said: “With these awards, we aim to showcase the most amazing work in the industry, leveraging data-driven insights and technology stories to make a real impact for everyone. Sincere thanks to the jury for the careful evaluation of the works and the selection of the excellent works made in India on YouTube and technology. “
Anil Viswanathan, Senior Director of Marketing at Mondelez, said: “Our campaign idea was to support small business owners affected by the COVID-19 outages through the hyper face and elevated position. Both would not have been possible without YouTube.
Agnello Dias, President of Creativity at Dentsu, added: “The YouTube Works review experience was fascinating as certain categories were a clear indication of where the world of marketing communications is headed. It provided completely new insights into how creativity emerges with consumption by the target group in contemporary times.