Mediavine’s minority-owned sites see a significant increase in programmatic advertising sales from a new partnership with Colossus SSP

Mediavine, the largest single-service ad management company in the United States, has partnered with Colossus SSP to increase the diversity of programmatic ad spending in Mediavine’s minority stock across its network of more than 8,300 independent publishers. Colossus’ SSP runs on Mediavine Exchange, the company’s proprietary server-to-server (S2S) technology. Since its integration in July, Colossus SSP has quickly jumped into the top ten monetization partners and was ranked as the best-tested overall performance partner in the last 18 months.

Colossus SSP is a personalized delivery platform that offers a diverse market, allowing brands of all sizes to connect to a multicultural and generic audience on a large scale. SSP is minority-owned, with an inclusive marketing approach and a track record of independent publishers with a strong niche audience.

“By partnering with Colossus SSP, the industry’s largest multicultural multimedia marketplace, we reinforce our commitment to diversity and provide our long-awaited representation from diverse publishers and audiences across the advertising ecosystem,” said Mediavine Co-founder and CEO, Eric Hochberger. “We have just scratched the surface of the possibilities between Mediavine and the Colossus SSP and we hope to generate critical results in the future.”

“Mediavine’s diverse portfolio of publishers and server-to-server technology has made it an ideal partner, and the position we’ve achieved is significant,” said Lashawnda Goffin, CEO of Colossus SSP. “Our success reflects a growing commitment among buyers to deliberately and programmatically invest in a multicultural minority audience. We have been able to quickly meet demand and add value to independent retailers and publishers.”

About Colossus SSP

Colossus SSP, part of Direct Digital Holdings, is a proprietary distribution platform that offers a diverse market, allowing brands of all sizes to broadly connect with a multicultural and general market audience. In addition, bad brand marketers’ consultancies provide significant insights and practical guidance for engaging with a variety of select audiences: Black, Hispanic, Asian, LGBTQ, and more.

About Mediavine

Mediavine is the largest single-service ad management company in the United States, representing and winning more than 8,300 partner publisher sites, as well as its own and managed properties. Mediavine is proudly considered one of Comscore’s top five lifestyle properties, with 130 million monthly unique visitors and 17 billion monthly ad impressions.