LinkedIn adds new courses on building your LinkedIn presence, new alerts, and newsletter tools for company pages

Want to get more out of your LinkedIn marketing efforts in 2022?

You’re in luck: LinkedIn today added three new courses to its LinkedIn Marketing Labs training hub, covering the key elements of building a LinkedIn presence and using its various advertising and promotion tools and resources.

LinkedIn launched its Marketing Labs initiative in January of last year, offering five dedicated courses to help marketers better understand the various tools and options that LinkedIn offers.

LinkedIn has added three more courses to Marketing Labs’ broader offering:

  • Build an Organic Presence with LinkedIn Pages (20 min): Create and maintain an active LinkedIn Page to develop your unique brand voice.
  • Create a complete content marketing strategy (30 min): Find a balance between organic and paid content to guide your audience through the customer journey.
  • Creative Design for LinkedIn (10 minutes): Create visually appealing creative that entices LinkedIn members to engage with your content.

Each course provides a comprehensive overview of each element and additional context on the various ways to use LinkedIn tools.

Reviews and Insights also include “Knowledge Check” tests, which consist of a series of multiple-choice answers based on the previous section.

At the end of each section, you will receive a notification of your progress, along with instructions for the next course on your learning path. And after completing all elements of each course, you will receive a digital certificate to view on your profile or download as a PDF.

These are all relatively small but interesting additions that can help improve program engagement and performance. And with the extension of LinkedIn platform training tools, they can help you maximize your company’s LinkedIn status on the platform in 2022.