Integral Ad Science, a global leader in digital media quality, today announced the expansion of its context management solution to advertisers and publishers worldwide, giving customer’s greater control over the context of digital ad placements.
Brand risk remains a global challenge, according to the latest IAS Media Quality Report, and more programmatic buyers are turning on contextual control within leading DSPs to address these issues. Advertisers can now use over 300 contextual IAS segments on a pre-bid basis to avoid unwanted content or appropriate targeting content for their campaigns. Leading DSPs including Adelphic, Adform, Amobee, MediaMath, Xandr, Yahoo and others have built-in context checking, making these tools instantly available to advertisers wherever they want to shop. By enabling context checking, advertisers can see a significant reduction in block rate, a 36% reduction in cost-per-click, and a 19% reduction in cost-per-acquisition in a recent campaign.
Now available globally, IAS also provides context-checking optimization for publishers. Working with IAS, publishers can now maximize their revenue potential by adapting contextual settings to an advertiser’s branding needs. Publishers can now enable context management segments directly on their ad servers to avoid or target contextually relevant content. It builds on existing smart sorting and packaging capabilities available to publishers. With IAS Context Control Optimization, publishers can achieve higher returns on inventory, resulting in a 20% increase in CPMs and a 120% increase in click-through rates on a recent activation.
“Contextual control optimization has proven to be an incredibly effective tool for organizing our inventory and providing better contextual targeting options for brands,” said Leigh Horton, Head of Advertising at Insider. “By partnering with IAS, our advertisers now have even more control over the relevance of content in their campaigns, helping us meet their KPIs.”
About Integral Ad Science
Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count by ensuring ads are seen by the right people in safe and appropriate environments, enabling contextual targeting and delivery path optimization. Our mission is to be the global benchmark in trust and transparency in the quality of digital media for the world’s leading brands, publishers, and platforms. We do this through data-based technologies with signals and insights that can be used in real-time. Founded in 2009 and headquartered in New York, IAS works with thousands of world-class advertisers and publishers worldwide.