Instagram highlights the power of self-discovery in the ‘Yours to make’ campaign

The brand’s latest global Instagram campaign highlights the power of self-discovery and features the slogan “Do It Yourself”.

The 95-second film created by Johannes Leonardo, along with Facebook’s Creative X on Facebook, shows young people discovering themselves and trying new things in a dark space that represents the Instagram arena.

Instagram is the second most accessible network behind Facebook. On the most popular social media, more than a billion monthly active users and 500 million stories per day are viewed on Instagram. Instagram is of course no longer just for personal use. It is now a global platform where brands can humanize their content, recruit new talent, showcase products and inspire their audiences.

Moreover, Instagram users are not only active but are also engaged. Approximately 59% of the platform’s active users visit the site daily and spend at least 7 hours a week browsing content and interacting with friends and brands.

The voiceover, like a series of questions followed by young people’s answers, and the answers encourage them not to be afraid to make mistakes, to learn more, to explore their hidden potential, and to follow what they want.