Frameplay and Kochava Launch First Market Impression for Conversion Attribution Campaign for Mobile Video Game Environments

Frameplay, a global leader in enabling intrinsic in-game advertising, and Kochava, a leader in omnichannel attribution and real-time metrics solutions, left their first impressions in the face-to-face advertising market today. Conversion attribution campaign mobile video game environment for a leading motorsports company.

The first impression results of the conversion campaign were extremely positive, with an impression attribution rate of 2%. For contextual purposes, the Google Ads Marketplace benchmark reports an average conversion rate for display networks of 0.57%. Gamers unfamiliar with the extreme sports brand achieved an average of 2.5 brand website conversions from the integrated Frameplay game ads, targeting 80% new users and 20% repeat users.

The partnership between Frameplay and Kochava provides brands and marketers with a reliable measure of performance while supporting a non-clickable in-game ad experience that keeps players in the game.

“Online gaming is one of the fastest-growing industries,” said Charles Manning, founder, and CEO of Kochava. “Our partnership with Frameplay takes growing marketers to the next level to seize opportunities to continue to drive that growth and drive brand awareness.”

About Frameplay

Frameplay is the inherent global leader in in-game advertising based in San Francisco, Calif., with offices and teams around the world supporting NA, EMEA, LATAM, and APAC. Frame Game allows game developers to easily place high-impact advertisements in video game environments without disrupting performance or gaming experience. The result is increased brand awareness for advertisers, additional revenue for developers, and an enjoyable, seamless experience for gamers.

About Kochava

Kochava Inc. is a real-time data solutions company providing next-generation omnichannel measurement and attribution solutions for data-driven marketers. Kochava Marketers’ m operating system (w/OS) provides advertisers and publishers with a platform that seamlessly integrates and manages customer identity, metrics, and data management. Unlike the complex technology stacks used today, m/OS takes the next step: unifying all critical data and omnichannel solutions into a cohesive operating system that goes beyond data aggregation and reporting. OM/OS provides the foundation for unlimited tools for advertisers and publishers, including the ability to build third-party solutions on the platform. By design, it facilitates operating system success by making data accessible and executable ​​to ma