Festival of Marketing 2021 outline revealed

The Marketing Festival: The Year Ahead (October 18-21) was featured with sessions celebrating success, sharing best practices, and providing practical information to help marketers thrive in 2021 and beyond.

Speakers joining the series include Boots CMO Pete Markey, who will meet with his CFO, Michael Snape, to discuss how marketers can optimize their relationship with finance and the benefits of proximity.

Elsewhere, a group of marketers will share their best leadership lessons. Hosted by Marketing Week Editor-in-Chief Russell Parsons, the session will for the past 18 months lead Greggs Client Director Hannah Squirrell, NHS England Campaign and Social Media Manager Phil Bastable, and Director of Whitbread’s global clients, Tamara Strauss.

The marketing director of mochi ice cream company Little Moons, Ross Farquhar, returns to explain what the brand did after it became popular on TikTok. Farquhar will describe how he and his team are turning social media frenzy into sustainable growth, turning fame into a loyal fan base.

Behavioral scientist and Astroten founder Richard Shotton answers the question of whether marketers should focus less on change. Shotton will discuss this with behavioral scientist Philip Graves and Roberta Lucca, co-founder of video game publisher Bossa Studios.

Other speakers participating in the Festival of Marketing series include award-winning author Ehrenberg-Bass and Professor Byron Sharp, who will discuss how marketers can change the fortunes of the companies they work for. The discussion is a celebration of what marketers can achieve, as well as an examination of what can get in the way.

Mini MBA and Marketing Week founder, Professor Mark Ritson, is also on the agenda. In his inimitable style, Ritson will explore how small businesses can achieve great branding results despite tight budgets and resources.

On the Marketing Festival agenda, he is joined by Marketing Week co-colonized and Passionbrand founder Helen Edwards. By encouraging marketers to “move forward, not sideways,” Edwards hopes to help marketers keep their ambitions high and achieve breakthrough innovations.

The Marketing Festival is also honored to have actor and comedian Eddie Izzard sharing his story of turning comedy into fiction. The session is about her incredible success at running 27 marathons in 27 days, as well as her feeling of being stuck in the wrong body since age four.

Visit the marketing festival on October 18th and 21st! The virtual event offers four days of unprecedented learning, including a day of Marketing Week content. Explore the calendar. If you are a Marketing Week Premium subscriber, please contact us to get your exclusive discount.