Eros Now, a premier entertainment platform, announced its partnership with the Australian Broadcasting Special Broadcasting Service (SMT). With this partnership, viewers of the SBS on Demand platform will have access to the Eros Now channel with a variety of Bollywood films.
Eros Now has seen an increase in consumption in Australian markets, particularly in the South Asian diaspora, through previous partnerships with Apple TV and the Abu Dhabi T10 tournament, the platform said in a press release.
Ali Hussein, CEO of Eros Now, said: “Australia and India have a strong bond through their shared colonial histories, cricket, Bollywood, and tourism. And the bond only got stronger over the years. Through our partnership with SMT, we continue to expand our presence and bring high-quality original Indian films and series to the Australian audience. “
Haidee Ireland, Channel Manager, and SBS on Demand said: “We are delighted to offer viewers a handcrafted selection of some of Bollywood’s most exciting and entertaining films, from Eros Now to SBS on Demand as part of our commitment to the best movies…”