Entravision, a leading global advertising, multimedia, and ad technology solutions company that connects brands with consumers representing leading platforms and publishers, today announced that the company has partnered with TV streaming platform Roku. 1 in the United States, Mexico, and Canada*, acting as an advertising partner for Roku in Mexico. Entravision helps brands effectively reach consumers by advertising on the streaming platform Roku.
As more and more consumers switch to streaming TV, advertisers can reach them by changing budgets on streaming TV. Roku’s advertising solutions enable brands and marketers to reach a large audience on the Roku platform. Entravision, like Roku’s trusted partner, will act as an advertising partner in Mexico to partner with brands interested in advertising through the Roku platform.
Saldívar continued: “Entravision has extensive experience in digital marketing for companies looking to tap into a growing Latino audience, including in Mexico. We look forward to leveraging our local market experience and connections to support Roku’s global ad growth.”