Entravision and Anzu announce an exclusive cross-platform gaming advertising partnership for Latin America

Entravision and Anzu announce an exclusive cross-platform gaming advertising partnership for Latin America

Entravision, a leading global advertising, multimedia, and technology solutions company, today announced that it has become the exclusive Latin American partner of Anzu.io, one of the most advanced in-game advertising platforms in the world. Entravision, through its Entravision-Cisneros Interactive Business Unit, will represent Anzu exclusively in 18 Latin American markets, informing advertisers of the power of in-game advertising and enabling businesses to leverage Anzu’s award-winning solution for advertisers, developers, and players.

Since 2017, Anzu has put gamers first and has partnered with some of the biggest advertisers in the world, including American Eagle, Samsung, Vodafone, and PepsiCo, to inform about the enormous opportunities offered by the gaming market and enable these advertisers to run campaigns. . Intrusive in-game ad placements that enhance gameplay and add a sense of realism to the player experience. Anzu’s cross-platform offering allows advertisers to run in-game ads across mobile devices, PCs, consoles, and Roblox, in some of the world’s most popular titles from leading developers including Ubisoft, Saber Interactive, Amanotes, and many others.

“Games generate twice the revenue of the film and music industry combined, making it the fastest-growing form of entertainment with 3.4 billion players worldwide.” Anzu is changing the game for advertisers and is creating an ecosystem where advertising can thrive,” said Gonzalo Borras, general manager of audio and mobile for Entravision’s Cisneros Interactive unit. We are excited to embark on this partnership to take gaming advertising in Latin America to the next level. Anzu’s proposition is not only revolutionary but also the future of our industry and we want our customers to be at the forefront of innovation when it comes to advertising. “

“Latin America is one of the fastest-growing gaming regions in the world, with the highest growth in gaming players from 2015 to 2024. Our partnership with Entravision means that advertisers in the region can now reach this growing audience through in-game advertising. .play smoothly. Our patented and customizable technology, the industry’s first in-game ad visibility measurement with Oracle Moat, and a full range of third-party integrations with AdTech vendors also means they will also be able to measure effectively the impact of their in-game advertising campaigns and compare them to other digital channels,” said Stephanie Lublinski, Head of Partnerships, Emerging Markets at Anzu.

Entravision is a long-term player in the gaming market and remains at the forefront of mobile gaming. This partnership with Anzu will enrich and strengthen Entravision’s gaming capabilities.