Deliveroo Delivers Relevant and Hyperlocal Advertising with Ad-Lib.io

Deliveroo, a leading online food delivery company in Europe and Asia, and Ad-Lib.io, the next-generation creative management platform (CMP) for large corporate brands looking to increase advertising relevance, today announced an ongoing partnership to provide – increasing coverage with hyper-localized ad execution that can be delivered at scale. Leveraging real-time restaurant-specific demographics and data for each delivery zone, combined with Ad-Lib.io’s Fix and Flex creative concept management, Deliveroo reduced time to market from 2-3 days to minutes ads for each zone in each global market they serve.

According to McKinsey, mature food delivery markets, including the UK and Australia, have grown exponentially 4 to 7 times since 2018. However, with this growth comes the expectation of greater geographic competition that will lead to greater necessity. customer locations. With the Ad-Lib.io platform, Deliveroo was able to extend paid social networks with graphic advertising to deliver 30% more impressions in priority zones and achieve a 2870% better CTR than benchmarks thanks to dynamic models.

“In the eight years since our inception, Deliveroo has grown to 7.8 million consumers in 800 locations in 11 markets around the world,” said Dean Weaving, Head of Display, Video and Paid Social Media at Deliveroo. “Our hyperlocal marketing strategy has been critical to our success and Ad-Lib.io is a key partner in helping us expand our creative reach and effectiveness in record time. We look forward to continuing our work with them to bring the same relevant, targeted advertising to many highly differentiated locations. “

“Deliveroo moved quickly to bring incredible convenience to consumers, especially as local communities struggled to adapt their food sources during the pandemic. Today, more than 72% of the UK population is covered by its services,” said Adit Abyankhar, CEO of Ad – Lib .io. “We are honored to have contributed to the speed and efficiency with which they reached their destination locations with ads relevant to their brand’s growth.”

About Deliveroo

Deliveroo (Deliveroo.co.uk) is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo partners with more than 140,000 favorite restaurants and dining partners, as well as 100,000 passengers to provide the best food delivery experience in the world. Deliveroo is headquartered in London, with 2,500 employees in offices around the world. Deliveroo operates in more than 800 cities in 11 markets, including Australia, Belgium, France, Hong Kong, Italy, Ireland, Netherlands, Singapore, UAE, Kuwait, and the United Kingdom.

About Ad-Lib.io

Ad-Lib.io provides the next-generation creative management platform for marketers at the world’s biggest brands, enabling them to scale their digital creations. Ad-Lib.io connects creative and media workflows using intelligent automation, making it faster and easier to produce and optimize relevant ads across all digital channels. These ads are 60% cheaper to produce, according to customers of Ad-LIb.io, which includes 10 of the top 30 global brands. The London and UK-based company was founded by former Google executives who understood the need to bridge the huge gap between creative concepts and digital media execution.