Candid announces that the communication agency Coopr will join the Candid platform. The founders, Jody Koehler and Jos Govaart, will join as partners at Candid while continuing as managers of Coopr. With this latest addition, Candid takes the next step in merging all marketing and communication disciplines into a fully integrated advertising platform.
Coopr was founded in 2009 with offices in Rotterdam and Antwerp and works for well-known clients such as Adidas, Coca-Cola, Coolblue, LinkedIn, and TikTok.
Coopr will continue to operate as an autonomous agency in its own name on the Candid platform. “By joining the Candid platform, we maintain our individuality, but we can immediately deepen and broaden our offering, allowing us to offer our customers more integrated and other disciplines,” say owners Jody Koehler and Jos Govaart. “Plus, the connection between PR and other communication disciplines is more relevant than ever. Good brand ideas are propagated more credibly through public relations efforts.” By joining the Candi platform, Coopr can now also fulfill its ambition of greater internationalization with a branch in London in the not too distant future.
Ruud Wanck, CEO of Candid: “Coopr is an absolutely premium brand in the field of PR and corporate communication. The entrepreneurial spirit fits perfectly into our platform strategy, in which we bring together strong and differentiated agencies in an integrated platform. Within Candid, agencies maintain their own culture and identity, but our clients always have direct access to our services across the full range of marketing and communications professions. With the acquisition of Coopr, we now also have a leading agency in our platform – increasingly important – PR and corporate communications.”
This expansion fits perfectly with the candidate’s growth ambitions. Through acquisitions of media agencies STROOM, M2Media and BBK media, digital agency Online Company and digital experience agency Havana Harbor, social media specialist Daily Dialogues, advertising agency XXS, global marketing innovation agency Millford and Cogonez brand design specialist, Candid has become an independent marketing and advertising platform in the Netherlands. Other acquisitions will follow this year in the country and abroad. “By adding a high-quality agency like Coopr, we are once again demonstrating the ambitions and growth potential of our platform,” said Gérard Ghazarian, Founder and Chairman of the Board of Directors.
About the Candid platform:
We combine the creative and strategic forces of, among others, media agencies Stroom and M2Media, digital agencies Online Company and Havana Harbor, social media specialist Daily Dialogues, advertising agency XXS, marketing innovation agency Cogonez, and the brand identity expert Millford.
Coopr is a communications agency specializing in three closely related business areas: brand PR, corporate communications, and content marketing. We enable organizations to communicate better, more effectively, creatively, and honestly. We help them determine the best story at the right time and through the right channel.