Bloomreach and Fast Partner to make any digital marketing channel buyable with one click

Bloomreach, the world’s #1, and Fast, the world’s fastest e-commerce experience, announced a partnership to drive continuous one-click commerce across a brand’s digital marketing channels. Fast registration and express check-in are now available to all Bloomreach Engagement customers to include in emails, text messages, and more, providing an innovative way for businesses to capture customer demand for inspiration.

Shopping cart omissions are a longstanding problem in e-commerce. Nearly 70% of shopping carts were abandoned and nearly 20% of US online shoppers abandoned an order in the last quarter, mainly because of a “very long or complicated checkout process”. The ability to streamline this process can provide companies with significant opportunities to drive customer conversion, leading to better business results. With fast integration, Bloomreach customers can unlock this opportunity with one-click check-in with highly engaging channels such as email, SMS/MMS, and redesign ads, making it faster and easier for customers to make a purchase.

Bloomreach’s solutions enable companies to leverage relevant and personalized trading experiences through a unique combination of product and customer data. This data-driven approach to commerce makes rapid integration an even more powerful feature for businesses – sellers, resellers, and CRM managers can see which customers can make a purchase and which products can buy, so be sure to checkout with one click, simplify how these customers buy.

“Bloomreach Engagement plays a critical role in how our customers engage and inspire their customers. By partnering with Fast, we can now make it easier for your customers to move from inspiration to conversion,” said Brian Walker, chief strategy officer, Bloomreach. “We look forward to bringing the benefits of Fast to the businesses we serve and to see the enhanced commerce experience and results in this partnership will bring to our customers and their customers around the world.”

About Bloomreach

Bloomreach is the world’s #1 shopping experience cloud, enabling brands to make customers’ journeys so personal they feel like magic. It offers a range of products that drive the true embodiment and growth of digital commerce, including Discovery, which offers AI-oriented search and merchandising; Content offers a headless CMS; and Engagement, which provides advanced CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of artificial intelligence optimization, translating revenue-generating digital commerce experiences across all channels and all journeys. Bloomreach serves more than 850 global brands, including Albertsons, Bosch, Puma, FC Bayern Munich, and Marks & Spencer.

About Fast

Fast’s mission is to make online shopping faster, safer, and easier for everyone. The Quick Login and Quick Checkout products enable one-click buying and reporting, making it easier for people to buy and sellers to sell. The company’s products work on any browser, device, or platform for consistent, stress-free shopping, whether on the retailer’s domain or through direct settlement on another website. Fast invests heavily in user privacy and security, with a guarantee of zero fraud on sales discounts. San Francisco-based Fast is a publicly-traded company founded by Domm Holland and Allison Barr Allen and financed by Stripe, Addition, Index Ventures, Susa Ventures, and Sugar Capital.