Alfa Romeo Presents Global ‘Near Life Experience’ Advertising Campaign during US Formula 1 Grand Prix

Alfa Romeo will present its first global advertising campaign, “Near Life Experience”, at the US Grand Prix in Austin, Texas, on Sunday, October 24th. “Near Life Experience” debuts in the United States with a multi-channel campaign that will launch on Alfa Romeo’s social channels from Friday, October 22, and will be launched worldwide by the end of the year. “Near Life Experience” can be seen here.

The “Near Life Experience” campaign interprets Alfa Romeo’s new values ​​and ambitions but reminds “Alfistas” that Alfa Romeo cars are designed with a premium placed on driving and emotion. Driving an Alfa Romeo is a unique emotional experience that makes the driver feel something extraordinary and provides a profound experience for the senses. It is the culmination of all the feelings, emotions, and visions that come together to form a moment that approaches perfection as humanly possible.

This campaign was developed by TRG (The Richards Group), an independent agency in Dallas, and directed by Salomon Ligthelm. Director of photography Daniel Bouquet previously worked on “Sound of Metal,” which was nominated for an Academy Award 2021®. The soundtrack consists of an arrangement by Flavio Ibba di Moldava (Moldava) of Má vlast (My Country) by Smetana.


Also see: Case Study: Search Ads campaign


Alfa Romeo at the 2021 Formula 1 American Grand Prix

In support of the global launch of the “Near Life Experience” advertising campaign, Alfa Romeo, in partnership with MotorTrend, invites owners, fans, and visitors to experience the 111-year-old Italian brand inspired by racing on the legendary Circuit of the Americas to face champions Romeo Kimi Räikkönen and Antonio Giovinazzi in the only US Grand Prix of the 2021 season. Alfa Romeo’s outstanding hospitality is located near the Grand Plaza at turn 19 and includes a VIP entertainment room, live TV to accompany all action, a virtual racing simulator, the iconic Alfa Romeo show car, special gifts for Alfa Romeo owners at the car key presentation, and a silent auction for the United Local Way charity.

2022 Alfa Romeo Giulia

The Alfa Romeo Giulia Sprint, Giulia Ti, and Giulia Veloce 2022 offer 280 hp racing-inspired performance, advanced technologies, distinctive Italian styling, and an available all-wheel-drive system while providing an exhilarating driving experience in the midsize sedan segment. . For 2022, improvements to the Giulia line include the new ADAS (Advanced Driver Assistance System) technology and safety and comfort features in all trim levels.

2022 Alfa Romeo Stelvio

Alfa Romeo Stelvio sets the benchmark for high-performance SUVs with upgrades for 2022 with the new Advanced Driver Assistance System (ADAS) technology as standard and safety and comfort features at all trim levels. Born on the longest road in the world, the Stelvio Pass, the Alfa Romeo Stelvio 2022 offers performance, design, and technology in an SUV that can only come from Italy. The Stelvio range, produced by Alfa Romeo artisans at the Cassino factory in Italy, is full of Italian passion, skill, and innovation and is a testament to the unprecedented balance of engineering and emotion of the Alfa Romeo midsize SUV car in love.

About Alfa Romeo

Born in Milan, Italy, in 1910, Alfa Romeo has designed and produced some of the most elegant and sporty cars in automotive history. That tradition lives on as Alfa Romeo continues to take a unique and innovative approach to car design. The Alfa Romeo Stelvio sets a new benchmark for performance, style, and technology in an SUV. The award-winning Alfa Romeo Giulia offers race-inspired performance, advanced technologies, and an exhilarating driving experience for the premium mid-range car segment. The Giulia Quadrifoglio and Stelvio Quadrifoglio are equipped with Alfa Romeo’s most powerful production engine with a 0-60 mph acceleration of 3.8 and 3.6 seconds respectively and embody the spirit of the “mechanics of emotions” from Alfa Romeo. Alfa Romeo is part of the portfolio of brands offered by leading automobile manufacturers and global mobility providers Stellaantis.