A Dutch city has become the world’s first to prohibit meat advertisements in public spaces due to environmental concerns.

  • Advertisements for meat products are prohibited in the Dutch city of Haarlem.
  • The buses and all public screens in Haarlem will no longer display meat advertisements.

According to many national news organizations, a Dutch city has become the first in the world to outlaw meat product advertisements in public places.

The GroenLinks political party, which advocates for the environment, sought the ban in the city of Haarlem last year. It was made official this week.

Beginning in 2024, no advertisements for meat products will be allowed on the buses, bus shelters, or any screens located in public areas in Haarlem, according to the Dutch news outlet Trouw.

The action is a response to the addition of beef to a list of goods believed to be climate change contributors, which is part of an attempt to lower greenhouse gas emissions in the city.

The city’s prohibition has encountered some criticism. According to Trouw, the prohibition is criticized by the municipal council and the meat business for limiting free speech and patronizing the populace.

Ads promoting industries like aircraft, gasoline-powered autos, and the fossil fuel business are already prohibited in other Dutch cities, including the capital city of Amsterdam.

Ziggy Klazes, a councilor for Haarlem GroenLinks, stated to Trouw that “meat is just as bad to the ecology [as fossil fuels].”

We cannot inform people of the climate catastrophe while urging them to purchase items that contribute to it, she continued.

Research released last year suggested that the global food production business accounts for around one-third of all humankind’s gas emissions. According to the report, emissions from the meat sector make up 60% of this total, which is double the amount of pollution generated by the production of plant-based diets.