Advertising Effectiveness for Not for Profit organizations

In this second webinar of our series on Advanced Research techniques, we look at Advertising Effectiveness for Not for Profit organisations. We all know that old adage that half of all advertising spend is wasted, it’s just that we don’t know which half – but over the last decade or so with the new neuroscience bringing real understanding of how the brain works we are getting much better at knowing which types of advertising are most effective in both the long and short term and new technology has helped us measure the effect in ways that just weren’t possible before.