As the financial services industry continues to change, there are numerous opportunities to differentiate your brand, hurt your competitors and reach new customers. From increased awareness to more lead conversion, a data-driven content strategy can have a multiplier effect on a financial institution’s success.
Content marketing is more than just creating, distributing, and sharing content to engage audiences, generate leads, improve branding, and other marketing goals you can achieve with content marketing.
A content marketing strategy (not to be confused with a content strategy) looks at the different ways in which content marketing can be deployed across the purchase journey, customer lifecycle, and/or different customer touchpoints, but goes beyond. In essence, a content marketing strategy examines how content marketing (not content marketing) can be used strategically on its own and for and with other marketing, customer, and sales strategies.
But optimizing your content is often easier said than done. The content marketing lifecycle is fraught with challenges that prevent organizations from taking full advantage of content’s shared benefits. However, avoiding these pitfalls is surprisingly easy if you know what to look for.
What will you learn?
- Why is content marketing more important than ever?
- The most common pitfalls and mistakes that impede success
- How to overcome challenges to earn your content