Understanding Digital Data Flows: Beyond the Basics of Online Advertising

Tue, Nov 30, 2021, 11:30 PM –

Wed, Dec 1, 2021, 1:30 AM IST

Going beyond the basics of online advertising, this session provides an in-depth understanding of the online advertising ecosystem and focuses on a variety of topics, including mobile platforms, consensus frameworks, analytics, and underlying technologies. We’ll also examine the challenges facing the future of online advertising, including ending the use of third-party cookies, tracking-related platform requirements, and the key laws and regulations shaping the advertising technology industry, as well as technologies designed to address that legal and user requirements around the world.

Train your hosts of the basics of online advertising:

Christy Harris, Director of Technology and Privacy Research. Christy conducts internal research and government policy initiatives in the areas of data privacy and online advertising, apps, and mobile platforms. Christy has advised on AOL’s global advertising and marketing practices during her tenure at the company.

Adam Towvim, adjunct professor at Brandeis International Business School and partner of the Chameleon Collective. Adam is an interim marketing leader with a deep understanding of customer analytics and has led growth strategies for companies such as Salesforce, LiveRamp, Jumptap, and Waystar. As a strategic advisor, Adam’s focus is on mobile/accurate location and new digital media technology, addressing the impact on data privacy and digital advertising practices.