- This event has passed.
Trends and Impact of Online Advertising in the EU
November 2, 2021 @ 10:00 am - 11:00 am
November 2, 2021, 10:00 AM to 11:00 AM (EDT)
Targeted online advertising is an essential service for European businesses, society, and the media. Europe is trying to determine its political strategy for the digital decade and online advertising is an important part of the Internet economy. However, many people ignore and underestimate the valuable contribution of personal online advertising to the European economy and its digital strategy, and some lawmakers have even called for an outright ban.
Join the Data Innovation Center for a panel discussion exploring how European companies are using digital advertising to drive growth, the structure of the European online advertising market, and the contribution of targeted advertising to the EU’s digital transformation.