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Sports advertising effectiveness in Europe; standing out from the crowd in the stands

February 3

Sports advertising effectiveness in Europe; standing out from the crowd in the stands

Thursday, February 3rd, 2022

1:30 PM (IST)

ABOUT THIS OPPORTUNITY

49% of advertisers say they will increase their use of AI for creative search!

During this presentation, we will share the results of a unique foundation study, led by Kantar and based on the Kantar Artificial Intelligence toolkit, which tested various TV and web commercials throughout 2021 in support of major sporting events in 4 European countries.

Find out which creative elements can create the best success for brands that sponsor or want to make the most of sporting events.