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Leveraging Streaming Platform Advertising to Maximize Your 2022 Revenue
January 27, 2022
1:00 pm EST
About this event
What? A lunch and learning webinar to help you maximize your subscription revenue
When? Thursday, January 27 at 1:00 PM EST
Who should go? DTC subscription marketers who want to increase their acquisition rates.
Has your marketing department had lower-than-expected returns on social search and ad spend recently? You are not alone. It’s time to look into non-social media channels if you want to hit your 2022 acquisition goals.
For growth-oriented marketers, huge opportunities are waiting to be seized in the media space. The Hub Entertainment Research team revealed at SubSummit 2021 that consumers would rather watch free TV content with ads than pay to watch it without ads.
Show your ads on connected TV (CTV) devices like Roku, Apple TV, and Amazon Fire TV or streaming services like Hulu, Sling, Pluto, etc. (aka OTT: over-the-top services) provides the perfect lean advertising environment to connect consumers at the right time, in the right place, and with the right mindset.
Digital Remedy, a leader in the development of data-driven CTV solutions that drive measurable results for DTCs and subscription-based advertisers, partnered with Blue Apron on Thursday in January to reach and connect with key consumers, drive new account registrations, and maximize revenue in 2022.
Ben Brenner and TJ Sullivan discuss with Kar Paramasivam, VP of Growth at Blue Apron, the benefits of placing ads on OTT platforms and how you can use Digital Remedy’s tools to increase your brand awareness, see the true impact of your marketing efforts reach you Goals 2022!