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Build or Buy Your CDP? How to Choose the Right Approach for Your Business
October 27, 2021 @ 10:00 pm
Live online Oct 27, 5:30 am IST
About this webinar
When it comes to evaluating a customer data platform (CDP), companies often need to ask the most critical question: Can we build it in-house? The answer is not a simple yes or no, but a discussion of the timing, costs, and components of a CDP that matter most to your team.
That’s why we’re on this panel with Customer Data Platform Institute founder David Raab to talk about how companies can determine what to build and what to buy to maximize business value. We also deal with:
An approach that is not an all-or-nothing choice to help you gain more confidence in your CDP journey
– Ways to inspire business users and IT teams to work together to identify uncertainties about future needs
– Key findings from our latest technology article, Build or Buy Your CDP? Choose the approach that best suits your business.