6 Pitfalls of Untested Video Ads

Measuring in-market ad performance is important. But it’s equally advantageous to test creatives on consumers before going live.

By investing in pre-market creative assessment, you can avoid 6 video ad pitfalls that impact ad performance and brand reputation.

Look inside this comprehensive report to learn how survey-based creative testing helps companies circumvent:

  • Backlash blindspots
  • Poor decision-making
  • Following in the competition’s footsteps
  • Messaging that misses the mark
  • Getting skipped
  • Wasting precious media dollars

Mitigate ad mishaps by leveraging fast, accurate, and actionable measurements throughout every stage of creative development.