Measuring in-market ad performance is important. But it’s equally advantageous to test creatives on consumers before going live.

By investing in pre-market creative assessment, you can avoid 6 video ad pitfalls that impact ad performance and brand reputation.

Look inside this comprehensive report to learn how survey-based creative testing helps companies circumvent:

• Backlash blindspots
• Poor decision-making
• Following in the competition’s footsteps
• Messaging that misses the mark
• Getting skipped
• Wasting precious media dollars

Mitigate ad mishaps by leveraging fast, accurate, and actionable measurements throughout every stage of creative development.