AdWords is an automatic auction. Write your ads and choose relevant keywords (a keyword is the…
Category: Whitepapers
How to Run Successful LinkedIn Ads
Whether you want to increase your brand awareness, build professional relationships, or generate leads on social…
PIVOTING TO GROWTH: SELLING ADVERTISING & MARKETING IN THE DIRECT BRAND ECONOMY
Marketing Evolved in the Direct Brand Economy In recent years, we have seen record growth in…
The Invisible Key to Content Success
Content has proven to be one of the most powerful marketing tools. But even content marketers…
DRIVING GROWTH AND PROFITABILITY IN CLOUD-BASED SOFTWARE AND ADVERTISING
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This presentation contains forward-looking…
Advertising Ethics and Social Issues: Gillette’s Close Shave with Toxic Masculinity
Gillette used social media to air their new “We Believe” ad in early January 2019. The…
Qriously Programmatic Sampling Methodology
Programmatic sampling is a term coined by Qriously to describe the method by which programmatic inventory…
Why the Modern Ad Server is an Essential Tool for Every Advertiser
Ad servers have radically changed our relationship with the Internet. Powered by the astronomical growth of…
Ad Fraud in digital advertising
While it is not possible to completely eliminate advertising fraud all at once, it is the…
Giving users more transparency, choice, and control over how their data is used in digital advertising
Start a discussion with the industry on how to improve users’ online privacy, including best practices…