Case Study: Web Analytics

Smartworks is one of the leading commercial real estate companies in India that offers state-of-the-art serviced…

Case Study: Defined content marketing strategy

Solutions Metrics: – Defined content marketing strategy to deliver better results with organic and referral traffic…

Case Study: Integrated Digital Marketing

Siddha, a premier real-estate development & marketing company, since 1986, has been creating homes & workspaces…

Diversity in Online Advertising: A Case Study of 69 Brands on Social Media

Abstract The lack of diversity in advertising in Social Media is an old problem. Despite growing…

Case Study: Search Ads campaign

IIHM, is a leading chain of hospitality and hotel management schools in India and South-East Asia.…

How Bloom & Wild is using TV to drive brand fame

By incorporating brand-focused TV advertising into its marketing mix, online florist Bloom & Wild has seen…

Case study: Beyond Skin Deep

SUMMARY Looking good and feeling good often go hand in hand. But if you’re always on…

PPG Advances Sustainability to Protect and Beautify the World

PPG has incorporated additional sustainable practices into its operations, introduced new products with sustainable customer benefits,…

6 Tips for Success in the Direct Brand Economy

Whether you’re a brand, publisher, or marketer, the IAB has put together six pertinent tips to…

10 simple ways to increase your brand awareness

Did you know that today people buy brands instead of products? Knowing your brand is the…