Snap Inc, the company behind social media giant Snapchat, announced a global partnership with WPP to…
Category: Trending News
TikTok attracts advertisers with brand confidence, admeasurement, and commercial drive
With its first global event for marketers, TikTok looks to show brands and marketers how it’s…
The resumption of advertising in the United States is on the rise, with a growth of 23%, Says Magna
Magna’s fall update of its US ad forecast shows how the ad market has recovered from…
Burger King’s NFT strategy matures beyond acrobatics to real engagement
As part of the celebrity-sponsored Keep It Real Meals, customers can scan QR codes and receive…
Marketing influence: a Rs 900 crore industry with a Rs 2,000 crore future
The influence Indian market is growing, with a new report indicating it could grow by 25%…
TransUnion’s $3.1 billion deal to acquire Neustar may be the advertising industry’s most intriguing acquisition of 2021
Hello and welcome back to Insider Advertising, your weekly analysis of the biggest stories and trends…
Vidoomy launches in the UK market to bring the next level of branded solutions to the market
Vidoomy presence in the UK demonstrates the success of the company’s global expansion strategy. Within a…
Paid influencers should label posts as advertisements, the German court dictates
Social media influencers who receive money from companies to promote products must clearly label posts as…
The impact of in-store signage on consumer purchasing decisions
At the height of the pandemic, social distancing and house searches have forced many consumers to…
How Mars measures the emotional impact of video ads using AI technology
Everyone has seen it: online surveys with simple questions like “how did you find this ad?”…