The Only Guide You Need on Approachable Search Ads

Want to come up with 43,680 ad copy variations? Do you know of Google’s Approachable search…

What does the future of advertising look like?

What does the future hold for advertising? Marc Pritchard, Chief Brand Officer at P&G & Julia…

Advertising and Marketing Communications

Myra Nelson, a senior student in the advertising and marketing communications course at Webster, was one…

Head of Advertising Operations

Welcome to the jungle: The manager of advertising operations is also responsible for the production and…

Increase Google Ad Conversions

Turn Google Ad Clicks into Conversions with Multiple Campaigns. Paying for clicks can quickly become expensive.…

Google Ads Tutorial: How to Set Up Location Bid Adjustments

With bid adjustments, you can show your ads more or less frequently based on where, when,…

Advertising a look behind the screens

Check out four exclusive interviews with advertising experts on Google, Facebook, and LinkedIn. Learn strategies to…

Using Data Ethically in Your Digital Advertising

Everyone has data about the brain lately. While consumers are concerned about privacy, many still prefer…

Jeff Goodby & Rich Silverstein Teach Advertising and Creativity

Jeff Goodby and Rich Silverstein, the founders of the legendary advertising agency Goodby Silverstein & Partners,…

How AI can boost your digital ads performance

What can AI do when it comes to advertising? And where can you add value for…